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Orchard meadows: consumer perception and communication of a traditional agroforestry system in Germany

dc.date.accessioned2023-07-21T11:52:21Z
dc.date.available2023-07-21T11:52:21Z
dc.date.issued2023-03-23
dc.identifierdoi:10.17170/kobra-202307218437
dc.identifier.urihttp://hdl.handle.net/123456789/14909
dc.description.sponsorshipGefördert im Rahmen des Projekts DEAL
dc.language.isoeng
dc.rightsNamensnennung 4.0 International*
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/*
dc.subjectTraditional agroforestry systemseng
dc.subjectOrchard meadowseng
dc.subjectBiodiversityeng
dc.subjectConsumer preferenceseng
dc.subjectApple juiceeng
dc.subject.ddc570
dc.subject.ddc580
dc.subject.ddc630
dc.titleOrchard meadows: consumer perception and communication of a traditional agroforestry system in Germanyeng
dc.typeAufsatz
dcterms.abstractEurope has a large variety of historic cultural agroforestry systems which provide numerous ecosystem services. Traditional agroforestry landscapes are characterized by a high level of biodiversity, but they lack an economic basis due to considerable time and financial effort required for cultivation, maintenance, and harvesting. Orchard meadows (OM) are a typical example for agroforestry systems. They combine large fruit trees with undercropping or livestock raising. This study investigates consumer knowledge and preferences for OM products and the possibilities of improved communication to increase consumer demand. Focus groups were conducted with German consumers. The results demonstrate that consumers have a very positive perception of OM juice in terms of taste, local production, health, and environmental benefits. In order to increase the demand for OM juice, communication with consumers needs to be improved by highlighting these positive attributes.eng
dcterms.accessRightsopen access
dcterms.creatorPhilipp, Sophia M.
dcterms.creatorZander, Katrin
dcterms.extent939-951
dc.relation.doidoi:10.1007/s10457-023-00840-4
dc.subject.swdDeutschlandger
dc.subject.swdStreuobstwieseger
dc.subject.swdBiologische Landwirtschaftger
dc.subject.swdBiodiversitätger
dc.subject.swdApfelger
dc.subject.swdVerbraucherverhaltenger
dc.subject.swdAgroforstwirtschaftger
dc.type.versionpublishedVersion
dcterms.source.identifiereissn:1572-9680
dcterms.source.issueissue 6
dcterms.source.journalAgroforestry Systemseng
dcterms.source.volumeVolume 97
kup.iskupfalse


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