Datum
2023-07-31Schlagwort
300 Sozialwissenschaften, Soziologie IndonesienMeeresfrüchteLebensmittelverbrauchElectronic CommerceWahrnehmungMarketingVerbraucherverhaltenMetadata
Zur Langanzeige
Aufsatz
Traditional Seafood Product Purchase Through E-Commerce: The Impact of Perceived Risk and Benefit to Consumers’ Intention to Buy
Zusammenfassung
Traditional seafood products in Indonesia are also very diverse, influenced by ethnicity and eating habits. However, the problem is the low level of consumption of seafood products in Indonesia. There is a limited number of traditional seafood products have entered the e-commerce due to the lack of knowledge about consumer demand. To boost the purchase of traditional seafood product, consumers’ perception need to be explored as it plays prominent role in a successful food product. The aims of this research are to explore the perceived risks and benefit factors and also the impact of inovation-addoption characteristics, perceived risks, and benefit factors to purchase intention of consuming traditional processed seafood on e-commerce. The result of this research is that the types of perceived risk factors which significantly influence intention to buy seafood product on e-commerce is security risk. Meanwhile, consumers also consider the benefit of product as the significant factor to buy traditional seafood on e-commerce.
Zitierform
In: Future of Food: Journal on Food, Agriculture & Society Vol. 11 / No. 3 (2023-07-31) eissn:2197-411XSammlung(en)
Vol 11, No 3 (2023) (Future of Food: Journal on Food, Agriculture & Society // The Future of Food Journal: Journal on Food, Agriculture & Society)Zitieren
@article{doi:10.17170/kobra-202210056947,
author={Ma'rifat, Tian Nur and Setijawati, Dwi and Wardani, Niken Hendrakusma and Rahmawan, Arief},
title={Traditional Seafood Product Purchase Through E-Commerce: The Impact of Perceived Risk and Benefit to Consumers’ Intention to Buy},
journal={Future of Food: Journal on Food, Agriculture & Society},
year={2023}
}
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2023-11-03T10:12:27Z 2023-11-03T10:12:27Z 2023-07-31 doi:10.17170/kobra-202210056947 http://hdl.handle.net/123456789/15145 eng Namensnennung 4.0 International http://creativecommons.org/licenses/by/4.0/ perception online potential marketing consumer behaviour 300 Traditional Seafood Product Purchase Through E-Commerce: The Impact of Perceived Risk and Benefit to Consumers’ Intention to Buy Aufsatz Traditional seafood products in Indonesia are also very diverse, influenced by ethnicity and eating habits. However, the problem is the low level of consumption of seafood products in Indonesia. There is a limited number of traditional seafood products have entered the e-commerce due to the lack of knowledge about consumer demand. To boost the purchase of traditional seafood product, consumers’ perception need to be explored as it plays prominent role in a successful food product. The aims of this research are to explore the perceived risks and benefit factors and also the impact of inovation-addoption characteristics, perceived risks, and benefit factors to purchase intention of consuming traditional processed seafood on e-commerce. The result of this research is that the types of perceived risk factors which significantly influence intention to buy seafood product on e-commerce is security risk. Meanwhile, consumers also consider the benefit of product as the significant factor to buy traditional seafood on e-commerce. open access Ma'rifat, Tian Nur Setijawati, Dwi Wardani, Niken Hendrakusma Rahmawan, Arief Indonesien Meeresfrüchte Lebensmittelverbrauch Electronic Commerce Wahrnehmung Marketing Verbraucherverhalten publishedVersion eissn:2197-411X No. 3 Future of Food: Journal on Food, Agriculture & Society Vol. 11 false 617
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