Consumers ’ perception of  sustainable packaging in the food industry: An online experiment

Anquez, Elsa; Raab, Katharina Silke; Schneider Cechella, Felipe; Wagner, Ralf

dc.date.accessioned	2024-04-15T10:43:35Z
dc.date.available	2024-04-15T10:43:35Z
dc.date.issued	2022-01
dc.identifier	doi:10.17170/kobra-202404119970
dc.identifier.uri	http://hdl.handle.net/123456789/15659
dc.language.iso	eng
dc.rights	Attribution-NonCommercial-NoDerivatives 4.0 International	*
dc.rights.uri	http://creativecommons.org/licenses/by-nc-nd/4.0/	*
dc.subject	sustainable packaging	eng
dc.subject	consumer behaviour	eng
dc.subject	purchase intention	eng
dc.subject	embalagens sustentáveis	por
dc.subject	comportamento do consumidor	por
dc.subject	intenção de compra	por
dc.subject.ddc	300
dc.subject.ddc	330
dc.title	Consumers ’ perception of sustainable packaging in the food industry: An online experiment	eng
dc.type	Aufsatz
dcterms.abstract	Consumers evaluate products and make purchasing decisions based on packaging and its sustainable aspects. This research investigated how different packages and their quality, eco-friendliness, expensiveness, and convenience affected consumers’ intentions to purchase. Our sample comprised 299 French consumers of muesli cereals. We conducted an online choice experiment to analyze and measure consumers’ perception of sustainable packaging, comparing three distinct experimental groups. Findings revealed that quality and environmental friendliness impact purchase intentions. Price sensitivity and environmental behavior showed to have moderation effects in the proposed research model. The reusable container is perceived as more expensive and less convenient when compared to other packaging types. We contribute to the existing literature in the food industry by providing additional insights into consumers’ recognition processes in identifying sustainable packaging.	eng
dcterms.abstract	Os consumidores avaliam produtos e fazem decisões de compra baseando-se nas embalagens e suas características sustentáveis. Esta pesquisa investigou como diferentes embalagens afetam a intenção de compra dos consumidores por meio da qualidade, posicionamento ecologicamente correto, custo e conveniência. Nossa amostra é composta por 299 consumidores Franceses de cereais. Conduzimos um experimento online para medir e analisar a percepção dos consumidores sobre embalagens sustentáveis, comparando três grupos experimentais. Os resultados revelaram que a qualidade e o posicionamento ecológico impactam a intenção de compra. Sensibilidade ao preço e comportamento ecologicamente correto mostraram efeito moderador no modelo de pesquisa proposto. Embalagens reutilizáveis são percebidas como mais caras e menos convenientes que os demais tipos de embalagens presentes neste estudo. Nós contribuímos para a literatura acadêmica da indústria de alimentos fornecendo detalhes adicionais em como os consumidores reconhecem e identificam embalagens sustentáveis.	por
dcterms.accessRights	open access
dcterms.creator	Anquez, Elsa
dcterms.creator	Raab, Katharina Silke
dcterms.creator	Schneider Cechella, Felipe
dcterms.creator	Wagner, Ralf
dc.relation.doi	doi:10.20912/rdc.v17i41.728
dc.subject.swd	Lebensmittelindustrie	ger
dc.subject.swd	Verpackungsmaterial	ger
dc.subject.swd	Nachhaltigkeit	ger
dc.subject.swd	Verbraucherverhalten	ger
dc.subject.swd	Wahrnehmung	ger
dc.subject.swd	Kaufmotivation	ger
dc.type.version	publishedVersion
dcterms.source.identifier	eissn:2177-1499
dcterms.source.issue	No. 41
dcterms.source.journal	Revista Direitos Culturais	por
dcterms.source.pageinfo	251-265
dcterms.source.volume	Volume 17
kup.iskup	false

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