Occupations of higher education institutions such as public relations offices, research liaison offices etc. are increasing. A study related to research liaison officers was conducted in Germany to identify activity profiles and qualifications. Results show no standardised education or training, but only learning by doing. From the viewpoint of professionalisation theories a reasonable professionalisation can only be achieved through an organisation of the various occupations in the field of med-level university management as a whole. Proposals for professionalisation were made, such as more systematic education and improved integration into the organisation of HEIs. Staff development is needed as well as more jobs.