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Please use this identifier to cite or link to this item: http://nbn-resolving.de/urn:nbn:de:hebis:34-2009022726486

Title: Reverse pivoting in conceptual information systems
Authors: Hereth, JoStumme, Gerd
???metadata.dc.subject.swd???: Pivot-OperationInformationssystem
???metadata.dc.subject.ddc???: 004 - Informatik (Data processing Computer science)
Issue Date: 2001
Abstract: In database marketing, the behavior of customers is analyzed by studying the transactions they have performed. In order to get a global picture of the behavior of a customer, his single transactions have to be composed together. In On-Line Analytical Processing, this operation is known as reverse pivoting. With the ongoing data analysis process, reverse pivoting has to be repeated several times, usually requiring an implementation in SQL. In this paper, we present a construction for conceptual scales for reverse pivoting in Conceptual Information Systems, and also discuss the visualization. The construction allows the reuse of previously created queries without reprogramming and offers a visualization of the results by line diagrams.
URI: urn:nbn:de:hebis:34-2009022726486
???metadata.dc.description.everything???: Auch erschienen in: Delugach, Harry S. u.a. (Hrsg.): Conceptual structures. (Lecture notes in computer science ; 2120). Berlin u.a. : Springer, 2001. S. 202-215. ISBN 3-540-42344-3 (The original publication is available at www.springerlink.com)
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