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Titel: Reverse pivoting in conceptual information systems
Autor(en): Hereth, JoStumme, Gerd
Schlagworte (SWD): Pivot-OperationInformationssystem
Klassifikation (DDC): 004 - Informatik (Data processing Computer science)
Erscheinungsdatum: 2001
Zusammenfassung: In database marketing, the behavior of customers is analyzed by studying the transactions they have performed. In order to get a global picture of the behavior of a customer, his single transactions have to be composed together. In On-Line Analytical Processing, this operation is known as reverse pivoting. With the ongoing data analysis process, reverse pivoting has to be repeated several times, usually requiring an implementation in SQL. In this paper, we present a construction for conceptual scales for reverse pivoting in Conceptual Information Systems, and also discuss the visualization. The construction allows the reuse of previously created queries without reprogramming and offers a visualization of the results by line diagrams.
URI: urn:nbn:de:hebis:34-2009022726486
Bemerkungen: Auch erschienen in: Delugach, Harry S. u.a. (Hrsg.): Conceptual structures. (Lecture notes in computer science ; 2120). Berlin u.a. : Springer, 2001. S. 202-215. ISBN 3-540-42344-3 (The original publication is available at www.springerlink.com)
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