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Please use this identifier to cite or link to this item: http://nbn-resolving.de/urn:nbn:de:hebis:34-2014021045037

Title: ‘Green Consumption’ beyond mainstream economy: A discourse analysis
Authors: Withanachchi, Sisira Saddhamangala
???metadata.dc.subject.ddc???: 630 - Landwirtschaft, Veterinärmedizin (Agriculture)
Issue Date: 2013
Publisher: Department of Organic Food Quality and Food Culture at the University of Kassel, Germany and Federation of German Scientists (VDW)
Citation: In: Future of Food: Journal on Food, Agriculture and Society. Witzenhausen : University of Kassel, Department of Organic Food Quality and Food Culture. - Vol. 1, No. 1 (2013), S. 69-80
Abstract: In contemporary society, green consumption is a popular concept. The life styles of people and consumption behaviors are moderated in accordance to the ‘green ideology’. The process of green consumption can be observed through social behaviors such as preference of bio foods, recycling, reusing, limiting the over consumption and using environmentally friendly transport systems. However, mainstream economic analyses on green consumption argued that consumer behaviors are due to the rational choice of individuality based on utility and self-preferences. The hypothesis of this paper on consumer behavior in green consumption is configured by discourses according to the discourse analysis.
URI: urn:nbn:de:hebis:34-2014021045037
ISSN: 2197-411X
Appears in Collections:Vol 1, No 1 (2013)

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