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Title: Factors affecting choice of financial services among rural consumers: Emerging experiences from Gicumbi District, northern Province in Rwanda
Authors: Mutandwa, EdwardKwiringirimana, Theophile
???metadata.dc.subject.ddc???: 630 - Landwirtschaft, Veterinärmedizin (Agriculture)
Issue Date: 10-Nov-2015
Publisher: Kassel University Press
Citation: In: Journal of Agriculture and Rural Development in the Tropics and Subtropics. Kassel : Kassel University Press. - Vol. 116, No. 2 (2015), S. 187-197
Abstract: Enhancement of financial inclusivity of rural communities is often recognised as a key strategy for achieving economic development in third world countries. The main objective of this study was to examine the factors that influence consumers’ choice of a rural bank in Gicumbi district of Rwanda. Data was collected using structured questionnaires and analysed using a binary probit regression model and non-parametric procedures. Most consumers were aware of Popular Bank of Rwanda (BPR) and Umurenge SACCO through radio advertisements, social networks and community meetings. Accessibility, interest rates and quality of services influenced choice of a given financial intermediary. Moreover, the decision to open a rural bank account was significantly influenced by education and farm size (p<0.1). These results indicate the need for financial managers to consider these findings for successful marketing campaigns.
URI: urn:nbn:de:hebis:34-2015091449031
ISSN: 1612-98302363-6033
???metadata.dc.description.everything???: Gedruckte Ausg. im Verlag Kassel Univ. Press (www.upress.uni-kassel.de) erschienen.
Appears in Collections:Vol 116, No 2 (2015)

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